Irregular Choice

Irregular Choice is known for maintaining creativity and individuality in a world of conformity. It is more than just the name of a brand. It's a state of mind, a way of being. A supply of something fresh and fun that maintains imagination and originality above all else.

In August 1999, Irregular Choice was launched from the quaint seaside town of Brighton on the south coast of England, by design entrepreneur Dan Sullivan. Dan was on a mission to change the way we see shoes and put his Irregular ‘stomp’ on the footwear world. Irregular Choice is still based in Brighton to this day and is now teamed with Poetic Licence. All the shoes are designed and created there with the production in China.

The Irregular Choice Shoes and Irregular Choice Boots collection have fun, cheeky, innovative names as well as looking completely different to what you’ll get on the high-street. Check out the many choices available in the Irregular Choice brand and you’ll be sure to find something that express everything you want to say through your outfit, completed by a great pair of shoes that’ll have everyone asking you where you got those amazing shoes from!