FitFlop

In May of 2007, FitFlop Sandals hit the shelves. (Over 10 million pairs have been sold since.)
Kilgore a one-time personal trainer and serial entrepreneur - found herself approaching 40 and feeling desperate to find a way to make it easier to stay in shape. Juggling motherhood and work with ‘working out’ was proving unworkable, so she summoned up her problem-solving skills and drummed up the concept for the FITFLOP. She enlisted two brilliant biomechanists – Dr David Cook and Darren James, from the Center for Human Performance at London’s Southbank University . James and Cook created the fundamental Microwobbleboard™ Toning Technology and after two-and-a-half years of research, prototype testing and product trials, Kilgore the first FitFlop flip flop in her hands.