Kikis Diary

Q&A: Emily Whittle of Emily & Fin

Emily & Fin has always been a firm favourite with Kiki's customers. The flattering cuts and romantic prints of their dresses make them perfect for a summer wedding or a picnic by the beach. Our particular favourites this season have to be the Lucy Dress and the Elsa Dress, both coming in an array of fabulous vintage prints.

Emily & Fin
Lucy Dress in Green
Emily and Fin
Elsa Dress in Dove Print
Emily and Fin
Lucy Dress
Blue Palm Tree


Emily & Fin was founded by stylish duo Emily Whittle and Ffion Armour-Brown. Encouraged by their friends they launched their first collection back in 2008. At the time Emily was studying for her degree at St Martins and Fin was managing an independent boutique in trendy Soho. Now an established brand, Emily is based in a lovely loft style studio in North London and Fin is based up north but both design and collaborate on every piece made.

On entering their London studio you are blown away by the Emily & Fin coloured illustrations which cover many of the walls in A1 prints. One section of the room is filled with clothing rails full of designs, past and present, in a rainbow selection of different prints. Swatches of fabrics cover the Emily & Fin studio tables and with hundreds of beautiful fabrics to choose from you can tell this can be a very hard job to select the right material print for the right dress. However, they always manage to get it spot on.

Loving travel and unique, one of a kind, vintage fabrics, the influence of far flung places and 1950’s glamour shine through in every collection they produce. This season's collection is no exception; the Lucy Dress in the White Palm Beach Print is cut beautifully with darts in all the right places meaning just about any figure can be transformed into womanly hourglass. It also has hidden pockets in the seams making this not just flattering but practical too. The print being reminisant of a far-away, untouched beach during the post war era.

As one of the masterminds behind this wonderful brand, we couldn't wait to have a chat with Emily Whittle and find out some more about her loves and what inspired this summer's tropical collection.
Emily & Fin
Megan Dress

Kia: What is the main inspiration for your gorgeous creations?
Emily: Vintage, particularly the 1950s.

Kia: What's your favourite item from the new collection?
Emily: The Lily Dress. (Coming Soon)

Kia: Where is your favourite place in the whole world?
Emily: Havana, Cuba.

Kia: What fad would you love to bring back?
Emily: Vanity cases.

Kia: What was the last Emily & Fin item you wore?
Emily: The Megan dress. (Right)

Kia: Tea or Coffee?
Emily: Coffee !!

Kia: Cats or Dogs?
Emily: Dogs ..... we have a friendly dog next door to the studio called Bruce who regularly visits !

Emily & Fin's beautiful new collection, including the sought after Lucy Dress, is now available online here at Kiki's with free express delivery. Remember you can also get £5 off any of the dresses if you sign up to receive our newsletter. Be sure to keep your eyes peeled as we've got lots of new vintage prints coming in soon, including an Elsa Dress exclusive to Kiki's! Emily & Fin are only making a limited amount of these dresses for us so grab yourself a limited edition while you can!

Shop the entire collection of SS12 Emily & Fin now!