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Louche London is a trendy and stylish brand that was born in London in 2007 and has since gone from strength to strength. Louche is a brand that prizes itself on apparel that is designed 'by women for women' and designed with the knowledge of their audience and what their audience will love to wear and feel special in. Louche continues to draw inspiration from the capitol and showcase collections that are always fabulous, fun, feminine, trendy and affordable. Love life, Love Louche! Our pieces are inspired by what life should be like: fascinating, fun and occasionally frivolous. We believe that the fabulous feeling of putting on a brand new dress should be for every day, not just the weekend! “Be disreputable, be appealing be Louche”. Louche has an international VIP following that includes Lucy Watson, Mademoiselle Robot, Holly Willoughby, Sophie Ellis-Bextor, Paloma Faith and Emma Watson.